What started as a well-intentioned way to organize the world’s information has turned into a business focusing most of its resources on monetizing clicks to support advertisers, rather than focusing on delivering trusted search results for people. The end result is that the websites at the top of Google are not necessarily the highest-quality ones, but rather the ones that put the most effort into SEO. With the advent of Google AdWords, it became profitable to put out low-quality content that passed as informative and filled Google’s search engine results. Having a great search engine is useless if somebody types in “how to grow an herb garden” and the answer doesn’t exist online. It’s hard to believe, but one of Google’s main problems, once it got going, was that there just wasn’t much to see online. It becomes important to organize the world’s trustworthy information. Or, stated differently, in a world of infinite information, it’s no longer enough to organize the world’s information. The stated mission of a company worth almost two trillion dollars is to “organize the world’s information” and yet the Internet remains poorly organized. In cases where we’ve made them public and collaborative - here is a great example - these projects are often short-lived and poorly maintained.
#Airtable linkedin how to
We haven’t figured out how to make them multiplayer. But at the moment these are mostly solo affairs - hidden in private or semi-private corners of the Internet, fragmented, poorly indexed, and unavailable for public use. There’s an emergence of tools like Notion, Airtable, and Readwise where people are aggregating content and resources, reviving the curated web. I find enormous value in small, niche, often forgotten sites like Spaghetti Directory.
![airtable linkedin airtable linkedin](https://cdn.slidesharecdn.com/ss_thumbnails/1airtable-150901133125-lva1-app6892-thumbnail-4.jpg)
When I’m researching a new product, I type “X item reddit” into Google. We hack Twitter with the “ what is the best ” posts over and over again. These days, I find myself suppressing the garbage Internet by searching on Google for “Substack + future of learning” to find the best takes on education. Google is great at answering questions with an objective answer, like “# of billionaires in the world” or “What is the population of Iceland?” It’s pretty bad at answering questions that require judgment and context like “What do NFT collectors think about NFTs?” įor most queries, Google search is pretty underwhelming these days.
![airtable linkedin airtable linkedin](https://www.vogovoice.com/wp-content/uploads/2019/07/RBzOQtE9RqK05SYqhJps_full_digital-video-production-1024x653.png)
![airtable linkedin airtable linkedin](https://www.pagemonk.com/content/images/2020/05/Screen-Shot-2020-05-24-at-23.51.13.png)
This is an edited version of a post that originally ran here.